ecommerce

E-Commerce lifetime value

Optimising E-Commerce is the supreme discipline of performance marketing. For us at ErAn it is very important to not only use marketing channels like Meta or Google Ads for A/B testing of different assets and creatives, but to also use marketing results and Google Analytics to build a holistic and data driven roadmap about the next priorities to tackle in order for you to achieve your KPI targets and growth goals.

What is it we do?

Account audit of your Google Ads account
Create a tailor-made account structure and holistic digital marketing roadmap mirroring your business goals.
Schedule weekly, biweekly or monthly (according to need and wish) reporting meetings to:
- discuss business development, market outlook and your internal progress.
- present the progress of our results and discuss further strategy adjustments.

Deliver performance KPIs in our Reporting overview, so you can check anytime on the profitability and (monetary) impact of our work on your business

E-commerce and Optimisation

Questions that need to be answered by data analysis and marketing together are impacting all departments of your business; from UI / UX, business development, software development to performance marketing and branding:

How to improve checkout process and customer journey in order to increase the conversion rate?
Does your audience have different types of purchasing power?
Do we need and want to offer different price segments within our product categories?
How can we improve average order value? Are there related products we can upsell?
What kind of objections do our customers have during the consideration period? Can we address those hesitations with product knowledge pages or a FAQ?
Is our Ads account / impression share impacted by SEO rank?
Are there ways to increase lifetime value of returning visitors that have not yet been embraced?
Are USPs generally applicable for your brand and specific product USPs?
Which markets are most attractive for us to expand to?

Discussing all of these questions is not just a very important element of e-commerce optimisation but also an ongoing process. In order to leverage your enterprise to the next level it is important to align on a holistic marketing strategy with prioritisation from immediate necessity over mid term actions towards a long term forecast of to do's.

For every of our clients we tailor our cooperation individually to accommodate your specific needs.